Common E-commerce mistakes to avoid.

April 28, 2021 The Online Helper

Development, don’t cut corners

Development shortcuts may sound like a mistake you may not make. But sometimes the budget dictates that you need a lot of things done for your project with only a small budget.

Enter a partner who will do it at a cheaper but more affordable price and leave your business with a higher price for technical credit.

Select the best partner

Choosing the wrong partner can be a costly mistake in business, especially in large projects. You will be working in partnership with that partner and their staff for the duration of the agreement, or until the project is completed. Big names may seem tempting, however, they may have a set pattern that may be in line with the needs of your business.

Road map

It might seem like a good idea to get all your custom features on your site from day 1. But consider the long-term benefits. Slightly introducing features over time will mean that you do not risk exceeding the original scope budget. Or you may be missing out on important appointments.

The user's journey

Take a step back and look at the data. Try to make informed decisions about how your users interact with and shop in your online store.

If the purchase is incomplete on a mobile device get a checkpoint and check how you can improve on that chat, is UX right? Has the customer been given the best shipping rates?

In 2018 44% of online transactions are made on mobile, this will only increase travel from 2019 to 2020.

Data is your friend

Yes, you know your store and your customers. But the details do not lie. Taking into understanding what happens from the data you collect while using your e-commerce store can help increase the weaknesses of your business.

Product data

Product data is the foundation of your online store, the performance that will be valued by your customer. Ensuring that this data is accurate is key. Giving;

Improved site navigation through filters
Improved search results
Improved product data feeds in Google Shopping
You will benefit from gaining product sales analysis data and the ability to make accurate price comparisons with your competition.

If you are looking for an eCommerce developer, visit Magento eCommerce Agency.