How Header and footer can affect sales in Magento e-commerce store?

April 26, 2021 The Online Helper

The header and the footer, are the key elements of any Magento 2 website. Usually, Magento headers contain an important link to different pages of your website that customers like or want to visit before making any purchase or enquiry. So, it is important to make these areas full of potential instead of a dumping ground or some stray links.

Header

On a Magento e-commerce site header is the first thing a user will navigate through after landing on your website. Always think carefully about the colors of the header and footer of your e-commerce site, because it sets the tone for the whole store.

In the header, there must be enough information in the header to encourage visitors to explore your store. Your company name and your logo must be first priority to make your website rememberable, consider adding your unique selling proposition. Explain the reason to choose your company to customers, you can add things like free delivery, excellent quality, easy return policy and yes, sometimes you can offer low prices as well.

Contact

Your availability for users can highly affect your sales. 75% of users will want to get solutions to their problems within 5 minutes. If you don’t include contact info in the header there is a high chance that customer will leave your e-commerce store immediately who came to make a sale. Which will definitely affect the revenue.

Navigation

Adding navigation is the up-most important factor for your e-commerce website. There is no point in having an exciting Magento 2 e-commerce website if users cannot navigate through the products and categories you are offering. The navigation bar is the best way to help user locating what they want instead of searching heaps of useless information. Add consistent categories in the navigation bar this way user can quickly navigate to his fav category which may lead him to checkout. Making the logo clickable can help the user easily jump back to the home page, this way they can look at featured products and categories.

Footer

The Footer of an eCommerce site is as important as the header, as it’s the last chance to catch customers' interest to encourage them for completing a purchase or requesting some information that may lead to the purchase as well.

These days’ mega footer and fat footer are trending, they are becoming popular in Magento e-commerce websites. Recently footers used to be slim with a small number of corporate links such as contact us, privacy policy, about us and others. As mega footer occupies larger space and has the capacity to include more items like images, subscription form, contact forms, etc.

Also, you can add social media icons and payment methods so that wat user can stay in touch with you.

The online helper is a company which offers best Magento e-commerce website including eye-catching headers and footer that are user-friendly and encourages users to make more sales.

If you looking for Best UI/UX professionals, you can visit Magento 2 Services.

How Header and footer can affect sales in Magento e-commerce store?

Header

Contact

Navigation

Footer

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