The 6 Cornerstones Of A Successful eCommerce UX Design

February 26, 2021 The Online Helper

Main Key points or Cornerstones Of A Successful eCommerce Design

Improve customer interactions with Design

While your team has the skills needed to engage with customers, they also need to communicate with the customer. For example, try to find customer-specific content, such as shared interests. This step helps your team members understand the conflict and make customer service relationships personal.

Boost product pages

First, there should be a well-written title and description that focuses on the benefits of the customer and gives them all the information they need to be able to make a purchase decision.

Next, it is very important to have a good range of professional photographs that show the product clearly. Videos and related content can also be used to bring to life products that are difficult to identify with stand-alone images.

In addition, features such as consumer reviews can help overcome fears and disputes with consumers about your products. Make sure you also show relevant product recommendations to copy sales from consumers who have decided that the product is not right for them - and those who want to buy more.

Finally, make it easy for them to shop with the ‘Add to Cart button. This is very important for conversion!

Design category and sub-category pages in eCommerce sites

Category pages are an integral part of the user experience. They can have a huge impact on sales, conversion and even SEO, so it's important to get them right.

First, it is important to make it clear where the customer is coming from. Remember: most people will come directly to the category page without going through the homepage.

Next, there should be logical planning that makes it easy for customers to see things in a category or sub-category.

Filter options are also extremely important, allowing customers to quickly find the items they are interested in - and remove the ones that aren't. Really getting to know your customers and how they shop will allow you to create the most appropriate filtering options.

Make your site mobile-friendly

People will shop on your site on all platforms, especially mobile ones. In fact, 76% of consumers buy smartphones, and 90% buy smartphones. If you do not have a location compatible with mobile phones, however, you will lose potential sales of your business.

To follow this excellent eCommerce design, you need to incorporate responsive design. Responsive design makes your site compatible with any device the user is using. Your website will be optimized for the device screen, so your audience can have a great experience.

Having a mobile-friendly site is also important for setting up search results as well. Now that Google has moved to the first portable targeting system, you need to have a design that is compatible with mobile to measure search results. So, if you want people to find your products when they search, you need to use responsive make-up.

Checkout process

So, the buyer gets what they want - and adds other items to their basket.

You may think that the job is almost over, but unfortunately, it is not. On average, about three in four buyers will leave their cart without completing their purchase!

So, how do you reduce cart dumping and increase those sales?

One of the most important things is having a well-organized and accurate exit process. In fact, he wants to make it as easy as possible for the buyer to complete his purchase.

This means providing departure for visitors and not forcing the consumer to register. In addition, the exit process itself should be quick and easy to understand, with sensible fields and as few pages as possible. And you will want to offer many simple payment options.

Make it easy for customers to buy through best eCommerce design

This doesn't work, but sometimes it takes a while to learn how to do it right. Is it on every page? Jim Currie, marketing director Pamlab, sent an email stating that the important e-commerce process is “allowing your online customers to choose to purchase at any time in their search/discovery process. A common mistake is to treat this process as a limited one and only allow them to buy in the end. ”

Another way to make it easier for web shoppers is to buy the delivery offers to previous customers and make them return to your e-commerce store. Amy Wright, a business consultant, sent me an email saying: “My biggest lesson was following, following, following! There is a lot more money to connect with customers who have already bought from you than most business owners think. And it's cheaper than marketing new customers because they already know and feel comfortable if you have them with your product or service. ”

If you want to develop an eCommerce UX/ UI design, visit an eCommerce web development agency.