How Guideposts Successfully Compared with Magento Commerce

May 3, 2021 The Online Helper

Guideposts, a public-service corporation that promotes wellness through inspirational content production, spread millions of people, motivating them to understand anything is achievable with hope, faith, and prayer. The brand has achieved this through many outreach plans to connect with the audience from all walks of life and help support them in times of religious obligation.

Since beginning its eCommerce store in 2006, Guideposts proceeds to increase and has proved itself as the best source for faith-based media products, such as greeting cards, magazines, videos, and more.

Modifying the commerce experience

Outgrowing its unique program, Guideposts moved to Magento 1 Open Source in July 2011. In 2020, Guideposts partnered with Rave Digital, a Magento associate in the Adobe Solution Partner platform, to support with a speedy upgrade from Magento 1 to Magento Commerce, received in the cloud. The brand was up versus the Magento 1 ending timeline and needed to remain on a maintained, protected platform. Guideposts were interested to compensate for declining sales emerging from a lack of advanced user knowledge features and main services.

Guideposts were keen to take benefit of the main functionality of Magento Commerce, Page Builder, dashboarding, and advanced analytics. The organization was also moving ahead to seamlessly integrating Magento Commerce with its system management and catalog management systems.

The strong ecosystem of Magento extensions proceeds to be an essential part of Guideposts’ eCommerce and digital marketing support as the business grows. The ShopGuideposts.org implementation of Magento Commerce is strongly integrated with its flagship CMS site, Guideposts.org, to let the user experience the richness of its content and seamlessly support, buying, and engage interest in member activities.

The outcomes after shifting to Magento Commerce talk volumes to the brand's overall increase:

• 205% increase in product income

• 128% increase in the number of sales

• 25% increase in the exchange rate

“Our fresh implementation of Magento as the main part of our digital ecosystem is one of our most important achievements to date,” says Carl Hixson, chief technology officer at Guideposts Media. “The Magento program has allowed us to achieve our vision of giving our customers an appealing digital marketplace and will promote the steady achievement of our eCommerce and digital marketing leadership. Collectively with our valuable partner Rave Digital, we have built a world-class online ecosystem that will place us to reach our increase and conversion metrics well expectation.”

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How Guideposts Successfully Compared with Magento Commerce

Modifying the commerce experience

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