7-step method for increasing organic traffic and sales on your website
In 2022, massive growth in eCommerce and online purchasing will make the online market more competitive than ever before. How can you compete in Google's restricted search results with so many large brands? How can you get your little internet business to rank higher than the big boys? This is where an effective eCommerce SEO strategy may assist you in attracting more quality visitors and increasing sales. Fortunately, developing a successful eCommerce SEO plan isn't as difficult as you would believe. It becomes quite simple when you break it down into actionable steps.
This post outlines a straightforward seven-step procedure that you may start using right away. Continue reading for practical tips on how to increase traffic to your website.
List of the 7-step methods for increasing organic traffic:
- Examine your current website for issues
- Search for keywords
- Make Product Pages More Effective
- Include internal hyperlinks
- Employ Link-Building Techniques
- Make use of Schema Markup
Examine your current website for issues
You may have had no idea what you were doing when you originally set up your store's website. Or perhaps you hired an SEO "expert" who was just as stupid as you. Whatever the situation may be, we're prepared to wager that your current site is riddled with SEO red flags. These are minor faults, yet they can have a significant impact on your site's rankings. Fortunately, the majority of these are simple to correct. Your site will serve as a strong basis for the remainder of your eCommerce SEO strategy once you've fixed them. It will help you rank higher and avoid you from having to go back to problems you should have addressed earlier. The issues may be simple to resolve, but how can you locate them? This is when auditing software comes in handy.
They're also quite simple to utilize. Simply input the name of your site and the audit's parameters (or use the site's default settings). You'll get a report that identifies everything that's wrong with your site from here. The tool also provides detailed instructions on how to resolve various issues.
Tools like SEMRush will detect typical errors like the ones described below when you do an audit. It's worth noting that many business owners prefer to address these issues right away. You may, however, keep them in mind and fix them as you progress through our 7-step eCommerce SEO process.
When retailers don't have time to produce their own product descriptions, they rely on manufacturer descriptions. However, copying and pasting might result in worse ranks. Original descriptions might help you avoid duplicate content concerns.
Content on product and category pages that isn't up to the mark
Duplicate material isn't much better than no content at all, and neither is poor content. Make sure everything you write is unique, correctly explains the product, incorporates keywords, and encourages the customer to purchase.
Tags that are relevant
When you have many pages with the same content, Google may flag them as duplicates. This problem can also occur when numerous URLs point to the same page. In any case, adopting a canonical URL will put you ahead of the game. These tags inform search engines about which pages should be crawled, avoiding duplicate content concerns.
Title tags and meta descriptions that aren't optimized
The importance of title tags and meta descriptions in eCommerce SEO cannot be overstated. They assist search engines in displaying your items to relevant customers and employ text to seal the transaction. You're missing out on a lot of potential sales if your tags aren't optimized.
Search for keywords
It's time to do keyword research after troubleshooting and making the required improvements. Your eCommerce SEO plan will be structured by keyword research. You'll have a better sense of what you're aiming to rank for, and you'll be able to tailor your content to those keywords. The Most Important Features of eCommerce Keywords. Look for these important criteria while researching keywords for your eCommerce SEO campaign:
The number of searches
Of course, you want terms with a high volume of searches. It's a waste of effort to optimize for unpopular keywords because your clients aren't searching for them.
The keywords you use must also have a business purpose. Let's take an obvious example to demonstrate this concept:
Let's pretend you're a baker who sells handmade bread. Someone looking to buy your product is unlikely to look for "recipes for handmade bread." "Handmade bread for sale," "where to buy homemade bread," and similar terms might be better to target.
Your keywords must be extremely relevant to the pages to which they link. If someone searches for "kayaks for sale" and clicks on your website in the results, they will most likely find kayaks for sale. If they don't, they'll hit the back arrow and look for a rival who is a planer.
Achievable Level of Competition
Let's face it: as a tiny firm, you won't be able to compete with the industry's largest brands. Perhaps someday, but not today. As a result, make sure the keywords you select have a reasonable amount of competition—the more particular and hyper-focused the better.
How to Find the Best eCommerce Keywords Quickly?
It might take a long time to find eCommerce keywords. Take a look at what your rivals are doing if you want to speed things up. It will save you a lot of time and guarantee that you obtain the best outcomes possible. Your rivals' slogans work for them, therefore they should work for you as well.
How to Organize Keywords and Map Them to the Correct Pages?
You must do keyword research on a page-by-page basis. That's true, you'll have to repeat the procedure for each product and category page you have. This eCommerce SEO chore might be intimidating, especially if you have hundreds or even thousands of pages to optimize. But, if you break it down into manageable portions, it's achievable. Starting with the most crucial pages, optimize them first. You must select a specific head keyword for each page. Long-tail phrases and other relevant keywords may be found there, which may help you enhance website traffic.
Produce high-resolution category pages
You may start implementing the relevant keywords across your site, including your category pages, after you've found the proper ones. Your site will be more organized if you use category pages. If you operate a shoe store, for example, you may create a category page dedicated to running shoes. This website acts as a home for all of your running shoes while also informing Google that you sell them. Many eCommerce SEO initiatives overlook the need of developing high-quality category pages. They frequently underestimate its importance, which is unfortunate given how beneficial this easy step can be to your SEO.
Wins for Category Pages in a Hurry
Never panic if your category pages are now ranked poorly. To demonstrate how you can improve yours, we'll take the following example. This website from Knife Center is the first organic result when we Google "folding pocket knives for sale." The title tag contains a meaningful term and informs us about the contents of the page. As you go down, you'll see how nice and well-organized the listings are. Users are compelled to click through due to the straightforward style. Additionally, the website uses H2s to cater to search engines. In conclusion, the following are the main aspects to consider while optimizing your category pages
1. Tag for the title
2. Description (meta)
3. Content that is written
4. Labels (H1, H2, H3, etc.)
5. The web address
6. The official web address
Make Product Pages More Effective
Many shops fail to establish category pages because they are too focused on using the wrong strategies to optimize product pages. Despite their efforts, their product sites fall short. It's time to rethink your strategy if your product pages don't rank or don't convert. While fundamental optimization approaches are applicable to product and category pages, there is no one-size-fits-all solution. They serve various functions and hence necessitate different techniques.
Within the content, respond to user questions
A good product page also requires well-written content. An excerpt of the product description can be seen at the top of the page using the same Fender example. When you click on "read more," you will be sent to a page with all of the information.
Last but not least, excellent eCommerce SEO dictates that customer reviews be easily accessible. Buyers frequently seek third-party evaluations, but on-site reviews are also beneficial. They instill trust in your users and dispel any misgivings they may have.
Include internal hyperlinks
After you've optimized your product pages, it's time to put them to work. Internal linking is a great technique to do this. Internal links will assist you in boosting your eCommerce SEO approach. Internal links allow Google to properly organize and rank your pages when it detects them. These internal connections are also an excellent approach to promoting your items to potential customers.
How Do I Insert Internal Links?
Internal links may be added to your website in a variety of ways. Take, for example, the Printers, Ink & Toner category page at Best Buy. By linking to everything you could need, the site is doing it perfectly. If you're looking for laser printers or printer accessories, for example, you may head to the more particular category sites. If you're not sure which printer is best for you, the Printer Buying Guide is a good place to start.
Employ Link-Building Techniques
Internal links are simple to add, as you've seen. You have a lot of items to advertise and understand how they work together. However, you must also concentrate on longer-term link-building techniques. These tactics entail incorporating external links into your website and obtaining connections from other websites to your pages. You may go to the "Referring domains" section from here. You may view reliable sites that link to your competition by filtering link types to only display "Dofollow" connections. Then you must make changes to your pages and attempt to obtain the same backlinks.
Create informative material, such as product reviews and buyer's guides
Because these articles are actually valuable to a large readership, obtaining connections from other respectable websites is often considerably easier. This is also an amazing strategy for capturing visitors in the informative / research phase – when people aren't quite ready to buy but are looking at and comparing several product models to see which one is the greatest fit for their needs.
Make a Professional Hire
Building backlinks might be challenging if you aren't familiar with eCommerce SEO. It's possible that hiring a professional is in your best interests. They can help you gain the external links you need to build a reputation and increase traffic by using their contacts and years of expertise.
Make use of Schema Markup
The final step in our easy 7-step procedure may appear to be the most complicated. However, don't be put off by the name. Microdata called schema markup is used to produce rich snippets for your listings. The Bottom Line__Developing a Successful eCommerce SEO Strategy. When most people hear the word "SEO," they cringe. However, as an eCommerce business, you can't afford to ignore it. Accepting it as critical to your success is the first step. Then, with the assistance of this thorough guide, you'll be well on your way to developing a successful eCommerce SEO plan.
It's simple to get started on your campaign with our 7-step procedure. We save you from being overwhelmed by dividing the task into manageable bits.